The Solar Closer: Rethinking How Solar Deals Get Done
In a time where the demand for solar energy is soaring, the way homeowners buy — and how installers sell — solar has fundamentally changed. Gone are the days when customers would welcome a salesperson into their home for a hard sell over coffee and contracts. Today’s homeowners want honest advice, remote convenience, and complete confidence in the company they choose to power their homes.
But while the customer journey has evolved, many solar companies are still stuck juggling sales, proposals, and project management all at once — often without the time, structure, or sales experience to close every deal. That’s where The Solar Closer is flipping the script.
A Smarter Way to Sell Solar
At its core, The Solar Closer is a remote sales partner that works under the branding of UK-based MCS-accredited solar installers. It’s a solution born from experience — over 15 years in renewable energy sales — and shaped by a simple observation: solar installers are brilliant at installing, but often bogged down by the sales process.
The Solar Closer steps in as the missing piece of the puzzle. Instead of letting warm leads go cold or pushing proposals to the bottom of the to-do list, installers can now hand off the client journey to a trusted expert. That means faster conversions, more consistent communication, and ultimately, happier customers.
Founder Lisa J explains,
“The Solar Closer isn’t here to ‘sell’ in the traditional sense — we’re here to guide customers through the process, build trust, and help them say yes to solar for all the right reasons. We represent the installer’s brand with care and clarity. That’s what makes the difference.”
Putting the Customer First — Without the Pressure
One of the biggest reasons customers delay going solar isn’t the technology or even the cost — it’s the sales experience. High-pressure tactics, confusing quotes, and a lack of follow-up all contribute to hesitation. The Solar Closer eliminates that friction by offering a refreshingly consultative approach.
Everything is done remotely. No awkward home visits. No pushy salespeople. Just clear, honest conversations about the customer’s needs, potential savings, and available technologies. From first contact through to securing the deposit, The Solar Closer manages it all — often securing decisions within days of proposal.
Customers benefit from expert guidance tailored to their home and energy usage. Installers benefit from a streamlined process where leads are nurtured professionally, without draining their time or internal resources.
Built for Installers Who Want to Grow
For many solar companies, growth brings its own set of challenges. More leads mean more admin, more proposals, and more follow-up — and without a structured sales team, it’s easy for quality to slip. The Solar Closer offers a flexible solution that scales with demand.
Some installers use the service to manage overflow, ensuring no leads fall through the cracks during busy periods. Others build it into their model permanently, allowing them to grow sustainably without hiring in-house sales teams.
The service is entirely white-label — customers never know they’re speaking with a third party. From branded proposal documents to installer-specific email addresses, every step of the journey is tailored to maintain the installer’s identity and reputation.
And because The Solar Closer is paid per successful outcome or task, not per hour, there’s built-in accountability and alignment. You only pay for what you need — whether that’s a one-off proposal follow-up, a full sales cycle, or something in between.
Real Results, Real Impact
Earlier this year, The Solar Closer helped a Glasgow-based installer convert a large rural install that had stalled after the quote stage. The client was interested in Aiko solar panels and a Tesla Powerwall 3, but had questions and hesitations — the kind that a rushed installer might not have time to resolve. Through a series of remote consultations and branded communications, the client was walked through their options, reassured about the investment, and signed up within a week. The installer didn’t just secure the job — they gained a long-term advocate.
These kinds of results are becoming the norm, not the exception. As solar becomes more mainstream, the need for a dedicated sales function — one that understands both the technical and emotional aspects of the decision — becomes essential. The Solar Closer offers that function, without the overheads or complexity.
The Future of Solar Sales Is Here
For installers, The Solar Closer is more than a service — it’s a partner in growth. For homeowners, it’s the reassurance that someone is listening, explaining, and helping them make the right choice. And for the solar industry as a whole, it represents a step forward — one that’s long overdue.
In a world where time is precious and trust is everything, The Solar Closer is helping UK solar companies sell smarter, serve better, and grow faster.
Telephone: 0800 001 6402
E-mail: lisa@thesolarcloser.co.uk
Address: St Georges Works, 51 Colegate, Norwich, NR3 1DD